Category: Blog

  • Lead-to-Lease in AppFolio: Where Conversions Drop (and What to Track Weekly)

    Lead-to-Lease in AppFolio: Where Conversions Drop (and What to Track Weekly)

    Key Takeaways Consistency beats complexity. Standardized funnel stages, required outcomes, and clean source labels matter more than advanced dashboards. Most leasing losses happen at a few predictable gates. Tracking the five conversion points weekly reveals where performance actually breaks down. Reasons matter as much as rates. Conversion metrics without reason codes explain what happened, but…

  • Accrual vs Cash Accounting: Which Method Is Right for Property Managers?

    Accrual vs Cash Accounting: Which Method Is Right for Property Managers?

    Introduction: Why the Accounting Method Matters More Than You Think If you manage properties, every transaction tells a story – rent collected, bills paid, repairs completed, and deposits held. But how you record those numbers determines how clearly you see the story. That choice comes down to two methods: cash accounting and accrual accounting. Many…

  • Trust accounting 101 for property managers & bookkeepers

    Trust accounting 101 for property managers & bookkeepers

    Here’s what property managers need to know about trust accounting, the process of keeping client funds separate from a management company’s.

  • Effective CAM Reconciliation: Top Tips

    Effective CAM Reconciliation: Top Tips

    Common area maintenance (CAM) reconciliation is one of the most important aspects of running a commercial real estate business. It might feel like more of a chore than expanding your portfolio or attracting new tenants, but accurate, efficient common area maintenance can be the difference between a struggling commercial real estate business and a successful…

  • What’s the Right Way to Handle Security Deposits Across Multiple Properties?

    What’s the Right Way to Handle Security Deposits Across Multiple Properties?

    Introduction: Why Security Deposits Cause So Many Headaches For property managers, security deposits seem simple on the surface: collect, hold, and refund. But when you’re managing multiple properties, owners, or portfolios, those funds can quickly become a compliance risk. Security deposits are not revenue. They’re liabilities, money held in trust for tenants and must be…

  • Who Can Help Me Prepare for a DRE Audit?

    Who Can Help Me Prepare for a DRE Audit?

    Who Can Help Me Prepare for a DRE Audit? If you manage rental properties, a DRE audit is not a matter of if but when. The Department of Real Estate (DRE) regularly reviews property managers to verify that funds are handled properly, trust accounts are reconciled, and financial statements follow both GAAP and industry compliance…