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Tyler Guthrie: Hello, everyone, just wanna check and make sure that everyone can hear me. All right.

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Tyler Guthrie: Okay, great.

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Tyler Guthrie: Thank you. So thank you. Everyone for joining our webinar today on ads SEO and cro digital marketing concepts that property managers and generally business owners.

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Tyler Guthrie: Aren’t taught. You know, there’s marketing can be really technical. And there’s there’s a lot to learn. And I know most of you guys are, you know, busy making sure that the essential pieces of your business are running well, and there’s not a bunch of time to learn a whole new practice. But what I’d like to, you know, make sure that everyone can understand today, or just some

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Tyler Guthrie: some high level concepts and and fundamentals, so that you can look at a campaign that either an agency is running, or that you’re running yourself

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Tyler Guthrie: and be able to make sure that it’s that it’s locked up and and tight. And you guys, aren’t, you know, spending a bunch of money on ads that that aren’t getting you anything, spending money on an SEO agency that isn’t moving you up in the ranking when and also, if you have a website making sure that people

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Tyler Guthrie: that come to your site are actually converting and and filling out forms.

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Tyler Guthrie: And then, before I get started, we should have a Q&A

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Tyler Guthrie: section, so feel free to

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Tyler Guthrie: drop in any questions in the chat or the Q&A. And I’ll be happy to answer them while we’re presenting, or there’s also a section at the end.

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Tyler Guthrie: For myself to take some questions.

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Tyler Guthrie: and also just one other point I’ll be sending out the recording to everyone. So if you did miss anything.

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Tyler Guthrie: you’ll have the the recording to look back on.

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Tyler Guthrie: Okay. So. You know why we’re here. What I want to do is just break down the different pieces of digital marketing that business owners need to understand. But, like, I said, you don’t usually get the answers to without talking to an agency, and then also how to to check them. So we’ll be looking at strategy some fixes set up, and and making sure you’re getting the most bang for your buck.

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Tyler Guthrie: So

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Tyler Guthrie: some of the details of of one I want to go through today are you know how to build

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Tyler Guthrie: a search campaign from the ground up?

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Tyler Guthrie: SEO, a lot of people can set up their website in a fundamentally sound way. But what actually gets you to move up and what actually, you know moves your ranking. And then once people get to your site. You’ve gotten the traffic. You’ve spent the money. You don’t want to lose them. So how do you make them actually turn into to a lead?

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Tyler Guthrie: So you know, getting into.

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Tyler Guthrie: you know this I had mentioned before it. It’s really easy to spend

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Tyler Guthrie: a lot of money on ads and and SEO, and if you’re not doing it the right way, it’s it’s easy to burn, and it’s kind of hard to figure out like what pieces you know of the puzzle are are really costing you, and and some things that you can be seeing are, you know, a high average cost per search lead. If you’re getting over, you know, 50 bucks for a tenant to reach out. That’s that’s too expensive.

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Tyler Guthrie: If you have Google analytics and you can see the amount of traffic on your site, and you’re getting less than than 1% of people to fill out a form.

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Tyler Guthrie: You’re either getting the wrong people to your site or your calls to action. Your tours. You know, whatever your goal is. Probably. Isn’t that visible? So you either have your traffic that’s not aligned with what your site is offering, or it’s hard for them to complete the action. And that could be from, you know, a slow page

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Tyler Guthrie: that people get tired of, or they can’t figure out where to contact you. Or maybe they drop off because they want to go look for reviews and and that kind of thing. But

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Tyler Guthrie: there’s a lot of places in in the marketing funnel that you can leak leaked dollars.

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Tyler Guthrie: So

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Tyler Guthrie: A good place to start is looking at your funnel. So top of the funnel, it’s

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Tyler Guthrie: trying to get people to figure out who you are. If they’re googling, you know 2 bedroom apartments in in Culver City. You want to make sure that you’re popping up, or if you have an ad but the top of the funnel is, you know, getting people to find out, you know who you are and making them aware of who you are. The next piece is getting them to take the action to come to your site. So you know, clicking.

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Tyler Guthrie: Then they’re on your site,

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Tyler Guthrie: and looking around, you know, checking out prices.

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Tyler Guthrie: reading information, seeing if amenities are there. And then, if they like what they see, then they’ll convert. So

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Tyler Guthrie: it’s you know, you usually will have like Google analytics set up which can tell you most of this this information. But you know, if you don’t have people

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Tyler Guthrie: finding you, you don’t have good SEO. They’re probably not gonna find your website. If you and especially if you don’t have any ads running you know, it’s gonna be tough to find you, so you won’t have any awareness

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Tyler Guthrie: if you

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Tyler Guthrie: if they’re, you know, clicking onto your site, and they’re only staying on for a couple of seconds and dropping off, you know. That could just be, you know, misalignment with who’s clicking? If they are on for a while.

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Tyler Guthrie: and you’re just not getting forms. You might have a bit of a confusing site. Generally. You want

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Tyler Guthrie: at least

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Tyler Guthrie: 2% of people to fill out a form book a tour, do something like that. It sounds like a really low number, but you know, that’s generally where where you want to land. If you can get that up to to 5%. You’re doing really well, if you’re under 1%

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Tyler Guthrie: you definitely have some some work to do. And it’s the tough part about that is, you’re spending money on ads and and SEO and

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Tyler Guthrie: all of that. And it’s it’s a waste. If your if your website is, if you’re losing people there. So it’s it’s very important to make sure that that all of the pieces of the funnel are working, because if there’s 1 hole. It’s kind of like it just starts to the boat, will fill up with water and and sink regardless of where the hole is.

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Tyler Guthrie: Okay. So let’s get into.

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Tyler Guthrie: Let’s get into ad setup. So

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Tyler Guthrie: what I see when we do ads for a lot of clients is.

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Tyler Guthrie: you’ll have the, you know. You’ll go through the Google prompt, and they’ll set up one campaign.

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Tyler Guthrie: They’ll add, you know, all of the keywords that that Google sets, and they’ll just make make one ad

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Tyler Guthrie: but when you have that it becomes very difficult to match a keyword with your ad, especially when there’s 60 of them, because then they’re going to search for something. The ad they’re going to see isn’t going to be aligned with what they’re searching, and you’ve just paid for the ad.

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Tyler Guthrie: And it it was irrelevant. So what we really want to do, like the heart of this is matching our keywords

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Tyler Guthrie: with our ads.

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Tyler Guthrie: And then the other important thing is, there’s keyword match type.

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Tyler Guthrie: And so

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Tyler Guthrie: Google will have 3 different ways that you know, you can basically set up a keyword. The 1st is broad, and that basically gives Google the ability to get something close. So it’s, you know, you type in just, for example, property management.

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Tyler Guthrie: Culver City, somebody could type in property management accounting software, Culver City, Google might think that’s close enough. You’ll buy the ad. So I usually recommend, especially for property management to not do broad keywords, because you end up buying so many irrelevant keywords in your your conversion rates and everything are just not going to be that good, even if you have like a low budget set

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Tyler Guthrie: it just it generally doesn’t work work well. So

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Tyler Guthrie: what I like to do is do 2 different types, and I’ll set up my my campaigns. I’ll break them out by these types. So you’ll you know essentially what that looks like is, you have one campaign

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Tyler Guthrie: and we’ll have a let’s say, exact match. So you have to.

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Tyler Guthrie: You know, you’ll type in the keyword. And you’ll set it up. And basically for Google to serve an ad. It has to be that exact keyword. There’s no adding anything to the end of it. There’s no

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Tyler Guthrie: algorithms guessing. It’s true it’s either that keyword or it’s or it’s nothing. And so that works well. When you have low budgets, so say you’re only spending 300 bucks a month, that’s all you got. I would be doing mostly exact keywords. So you never spend money on an ad that doesn’t, or a keyword that doesn’t make sense. So

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Tyler Guthrie: Next next spot down is you? I’ll go to the bottom first, st so you’ll want your ad groups, you know. It’s campaign, then ad group, and then you’ll want your ad group to basically be aligned with.

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Tyler Guthrie: The intent. So what I see a lot of people do, and what I think works pretty well is you’ll have an ad group for, let’s say, value keywords. Pricing deals that kind of thing.

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Tyler Guthrie: You’ll have an ad group for location keywords, you know. 2 bedroom apartment, Culver City. You’ll have an ad group for keywords that have your amenities apartments with pool, and you’ll have a bunch of different variations like that. But what you get when you have this separate ad groups

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Tyler Guthrie: is you can make an ad that speaks to the keyword.

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Tyler Guthrie: let’s say apartments with pools. So you would have that. And then your ad, you know your headline could say, you know.

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Tyler Guthrie: glorious giant pool for hot summers, or you know that

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Tyler Guthrie: that wouldn’t be a good good headline. But you get what I’m I’m saying that headline

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Tyler Guthrie: would make sense and speak to what the person searched for. You’re more likely to get.

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Tyler Guthrie: Get a click on that. And then, generally, what you want for these ad groups. It can be more or less.

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Tyler Guthrie: But I’m I’m looking around like 20 to 25 keywords. So that gives you enough space to cover

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Tyler Guthrie: the category.

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Tyler Guthrie: But it’s not too many keywords to where your ads might not align with it. And then you’re also

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Tyler Guthrie: you know, not spending as much money, because the more keywords you have, the more at or the more

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Tyler Guthrie: bids Google can buy. And so you you just want to make sure that everything’s kind of, you know, tight, tight, and locked up so to

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Tyler Guthrie: go through that structure again, you know, just by, you know. Let’s go one campaign at a time. So you would have one campaign, that’s for, you know, driving tenants

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Tyler Guthrie: to book a tour. Then you would. Under that campaign you would have

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Tyler Guthrie: 3 ad groups with 25 keywords each generally, and then you would have one

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Tyler Guthrie: ad per ad group that speaks to those keywords.

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Tyler Guthrie: And if you’re doing that.

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Tyler Guthrie: you’re gonna be better than 90% of the people out there. I will make one suggestion to Google does send, you know, a lot of people calling and

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Tyler Guthrie: sending emails to give you recommendations. And they’re always recommending things like auto optimize like, let Google just run the account for you. Like through their algorithms. That’s usually bad. You’ll end up buying a lot of stuff that doesn’t make sense. They want you to add more keywords. They want you to use broad keywords where they get to pick.

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Tyler Guthrie: and

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Tyler Guthrie: that will spend a lot of money very quickly and and not get you the results. So when you speak to those reps, just be wary. Remember they’re they’re trying to get spend. They want you to be successful, of course, but at the end of the day that they’re there to make money, so take care of your ads. Make sure that they’re tight, and you’re only bidding and spending on what you want.

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Tyler Guthrie: So how do you pick keywords? It’s tough to come up with

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Tyler Guthrie: a bunch of keywords off the top of your head. I usually, you know, cannot do that. So you know. How do you? How do you go about doing that? So you know you kind of come up with. You know those 3 categories that you want for your for your ad groups. And then you’re gonna pick your your phrase type or your match type which you can just set at the Ad group. You don’t have to like search separately, form or anything like that.

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Tyler Guthrie: So you know what I like to use.

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Tyler Guthrie: Is the Google Keyword planner. And you can basically just go into the console in the search bar and type in keyword, Planner and a little button will pop up, and it’ll bring up a screen.

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Tyler Guthrie: And so what you can do is you can essentially type in a keyword so everyone can think of one or 2 keywords, and then what it’ll do is index

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Tyler Guthrie: its own property, and it’ll just pump out a bunch of similar keywords.

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Tyler Guthrie: So it can be, you know. Let’s say again, 2 bedroom apartment in Culver City. It’ll be. It’ll pump out a bunch of stuff, one bedroom.

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Tyler Guthrie: 2 bedroom, 3 bedroom, and just all these different variations, and then it also gives you numbers of how many people are searching it.

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Tyler Guthrie: and what the general like cost per click prices. So you can take the best of the best.

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Tyler Guthrie: Pop those into an ad group and and get that you can. Also, if you have a competitor that, you know, is doing really well. Google allows you to type in any website, and that will give you a list of all the keywords that they’re using and that pop up for their site. So you can kind of you can kind of take them.

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Tyler Guthrie: People can do that to you. But

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Tyler Guthrie: I I kind of doubt the you know agencies are doing this, but I kind of doubt the everyday

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Tyler Guthrie: You know property management is is doing that. So another place you can look for keywords is there’s tools out there I use semrush but there’s a bunch of like SEO

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Tyler Guthrie: based tools that you know. Basically

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Tyler Guthrie: look at what they do is they just

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Tyler Guthrie: they have an algorithm that just types in queries and and searches like millions of things every day. And then it just records the results. So gets an idea of like what keywords are out there, what gets traffic

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Tyler Guthrie: and like what keywords rank for, you know, competitor sites and that kind of thing. So

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Tyler Guthrie: you know, I check both to make sure I’m not missing anything out or missing out on anything. And usually, if you’re doing that you can get some pretty high level keywords and that and then, you know, you’re just making sure your ads aligned to that. And then.

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Tyler Guthrie: you know, we want to get them, you know, hopefully, we’re getting good clicks, and then it’s up to our our website to convert.

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Tyler Guthrie: Yeah. So just getting into tracking and attribution real quick. I just I just wanna make sure

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Tyler Guthrie: that everybody understands. You know the importance of like seeing

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Tyler Guthrie: you know where your traffic is from from start to finish, because if you don’t know where things are falling off. Then, you know, you could just continue to spend thing with marketing is you can just continue to spend money and not really like, realize there’s a problem. But you know, you generally want to have Google analytics and solved or installed. You can, you know, from there you can see. Clicks utm parameters are are basically a way to tell you. You can add that to your landing page

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Tyler Guthrie: and feel free to email me. I’ll have my email at the end if

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Tyler Guthrie: you need help with Utm parameters. But there’s a couple of sites that you can just type in

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Tyler Guthrie: the info on. Oh, you know what. I’ll send some info out about that after, but that that essentially helps you track your your sources. So if some somebody’s coming to your site from a social ad. If they’re coming from a Google ad, you know, you can generally see high level. But utm parameters allow you to see in Google analytics. You know what keyword was clicked, what ad they saw.

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Tyler Guthrie: and a bunch of other helpful details.

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Tyler Guthrie: Yeah, again. If you’re not tracking, you’re you’re kind of spending spending blind. You also want to make sure that you, you know, track calls your forms tours apps somebody that understands websites should be able to tag all of this up for you. You can do this with Google tag manager as well. But you want to make sure that you’re getting getting the full picture,

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Tyler Guthrie: you know. And at the very least, just have Google analytics and some high level stuff there.

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Tyler Guthrie: So going into SEO

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Tyler Guthrie: A lot of people will. You know there’s a lot of templates out there.

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Tyler Guthrie: That will generally set you up well

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Tyler Guthrie: and get you in a good good place, SEO wise. But what separates you from the other person that that you know use the same template or a different one that was similar. You know.

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Tyler Guthrie: fundamentally you want a fast load speed. And of course, most a lot of people are searching probably more than half nowadays are are coming to your site through Mobile. So

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Tyler Guthrie: don’t forget about Mobile. Make sure that you’re looking at that, and then make sure that that it loads quickly, because if your site takes like more than a couple seconds.

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Tyler Guthrie: then people are just going to click out.

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Tyler Guthrie: Google looks at your site structure. How they rank you is they, you know, they basically scan your website once a quarter

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Tyler Guthrie: and so having it organized and easy to scan does help. So that’s titles. I’ll go through some of that in a bit. Headers, internal linking that kind of thing

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Tyler Guthrie: most important. What Google is trying to do always is, make sure that when you search something that you get a good answer. So

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Tyler Guthrie: people used to be able to game, the system with keywords and and that kind of thing, and like just hiding, you know, burying keywords in in content just to get, you know, pop up on that ranking. But that doesn’t. That doesn’t work as well anymore. You need quality content that

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Tyler Guthrie: that answers questions. You do want to align. You know high traffic keywords from your research with

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Tyler Guthrie: you know your page structure and and content. But

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Tyler Guthrie: you know at the end of the day, if if your if your content is junk, or it’s like super easy to tell that like an AI wrote it you’ll you’ll get penalized and then

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Tyler Guthrie: I think the big thing that people, miss, when

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Tyler Guthrie: especially a lot of SEO agencies that you know I’ve seen in the past is they don’t value linking. So when you have all of your say, you have good content, clear structure, and your site’s pretty quick.

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Tyler Guthrie: You know the next separator is links from other high quality sites. Google essentially sees that as a reference point

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Tyler Guthrie: and a lot of the times it can come down to like who has more quality links. Google thinks they’re going to be more reputable. It tries to separate by by quality of content. But you know, often it falls back on the linking, and

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Tyler Guthrie: you know that ends up being like, oh, you know, how do I get these these links? So there’s there’s networks out there where you can.

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Tyler Guthrie: you know, buy them, and you can buy high quality ones that actually do a good job. I would be wary of someone that reaches out to you selling backlinks. Those are usually

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Tyler Guthrie: terrible ones that don’t really help

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Tyler Guthrie: The other option is you can reach out to sites yourself, but then you end up being a full time salesperson, trying to get people to link to your site. And that’s just like.

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Tyler Guthrie: you know, I so generally, what I do is, you know, I’ll use a network and we’ll buy a link that’s good and get someone to write a blog. And you know, that’s relevant for on a high quality site, and then just link to ours.

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Tyler Guthrie: And so that you know we do that monthly. But you don’t.

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Tyler Guthrie: You don’t just do that forever. You know you kind of build it up to a spot that you like and you know you can kind of pull back on it a little bit. So once you have your SEO rank, it usually doesn’t.

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Tyler Guthrie: You don’t go backwards. But what can happen is, you know, Google’s algorithm will penalize you, or it’s like all of a sudden, it’s like, Oh, you know, we’re looking for more quality answers that kind of thing, or competitors can do a good job on their own SEO and pass you. But generally, once you get to a good spot, it’s

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Tyler Guthrie: it’s it’s easier to maintain.

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Tyler Guthrie: So just a little bit about, I’ll I’ll go through this pretty quick. But just on page SEO that works so page title.

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Tyler Guthrie: That is what you see when you search something in Google. So if I type in, you know 2 bedroom apartment.

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Tyler Guthrie: you know, Los Angeles.

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Tyler Guthrie: that blue headline that pops up in the Google Search ranking. That’s what the page title is.

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Tyler Guthrie: Then, under that is the the Meta description. So that’s like, you know, usually like a sentence or 2 description of the page.

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Tyler Guthrie: Those are actually written in the code of your website. So they don’t. If you go on the site, you don’t see these. But these are basically for Google rankings. Then your h, 1 is gonna be the headline on your actual website. So when you click in, it’s usually like the prominent, you know, headline at the top, and then you want links to your different pages. You know most of the time like you’ll have a menu.

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Tyler Guthrie: Pardon me, that takes care of that

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Tyler Guthrie: but if you’re doing blogs and and that kind of thing, you’ll generally want some kind of link to your

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Tyler Guthrie: to the rest of your site.

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Tyler Guthrie: So we covered. We covered a lot of this in the last couple of slides. But just again, why, some sites win.

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Tyler Guthrie: You want real content that, you know answers questions that that people are searching for backlinks. To give you those you know essentially, those referral sites from from quality sites, a backlink from a junkie site or a site with no traffic does you no good. So good sites, and you can even do that like if you’re on a bunch of Ios sites like.

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Tyler Guthrie: you know, apartments.com zillow that kind of thing, those count as well. So that’s just another place that you can.

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Tyler Guthrie: that you can drive those. So Google kind of looks at the age of your site, the structure, the freshness, the relevance. And then your basically your trust profile.

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Tyler Guthrie: So conversion rate optimization, this is

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Tyler Guthrie: basically the art of setting up your website. So people

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Tyler Guthrie: that come to your site. Don’t! Don’t fall off again. You’ve spent the money to get them there.

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Tyler Guthrie: You don’t wanna lose them because your your website is is confusing. So

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Tyler Guthrie: again, that can be fast, fast page speed

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Tyler Guthrie: above the fold. Cta, so the fold is essentially

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Tyler Guthrie: when you load up a website, when you start to scroll. That’s under the fold. And then what you see as soon as the website loads that’s called above the fold.

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Tyler Guthrie: So above the fold, Cta is, you know.

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Tyler Guthrie: your call to action, and that’s what you want. The person that comes to the website to do

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Tyler Guthrie: so if you want them to book a tour or fill out an application, they should be able to see that first.st

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Tyler Guthrie: That should be a big button.

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Tyler Guthrie: and you know there shouldn’t be an opportunity to to miss that social proofing

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Tyler Guthrie: that’s making sure that reviews are on your site. Testimonial, that kind of thing.

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Tyler Guthrie: What you don’t want is

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Tyler Guthrie: people to leave your site because they want to go check out the reviews. The reviews should be there as just another opportunity to keep them on. Of course people still go leave the site, but when you have a thousand people, you know, over the course of a month on your site.

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Tyler Guthrie: the social proofing will help keep a percentage of them there, and give you more opportunities to get a lead and close the deal. So you know, each one of these things keeps. If somebody really wants to book a tour, they’re gonna find it. But this is it. You know, these kind of help shift the percentages over time, and and make you more money over time.

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Tyler Guthrie: And then again making sure that your site looks really good on Mobile, too, because half of the people are are going to be coming in there, at least.

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Tyler Guthrie: so what good Cro looks like for for Spad, you know, I’ll see a lot of people that will have their website. And it’ll be, you know, big blocks of text

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Tyler Guthrie: people are not spending a bunch of time reading, you know, every word on the website. They’re usually going through 5 or 6 sites looking for something, and you don’t have that much time. So you want to simplify your text.

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Tyler Guthrie: Sometimes they don’t have ctas, or it’ll be in the menu. There’ll be like a contact. Us button in the menu. But when you’re on Mobile you get that little hamburger 3 line thing, and so you don’t. When you’re on Mobile you don’t see that

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Tyler Guthrie: contact us book a tour button

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Tyler Guthrie: you want to make sure that that’s

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Tyler Guthrie: you know that that’s there. So

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Tyler Guthrie: again super visible. Cta, you want a load, and you want good mobile viewing usually a cool picture I like and then your social proof. So making sure that your your good reviews are there.

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Tyler Guthrie: And that kind of thing.

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Tyler Guthrie: These are just some other examples of of Ctas. So you know, these can be things that that will work, depending on how your sales cycle is, and all of that. You might want people to book a tour. You might want people to contact you. Check availability, check prices that kind of thing. So you know. Figure out

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Tyler Guthrie: what flow works best for your company. And then give them a form and something. You know the fewer fields, the easier the form is to complete. The more fills that that you’ll get.

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Tyler Guthrie: So

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Tyler Guthrie: you know, bringing it all together, you know, at the end of the day. You know your ads and your SEO are gonna be be what’s bringing people there ads get you

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Tyler Guthrie: people right now? There’s no like.

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Tyler Guthrie: you know, once you have it set up it. It works immediately. You know, once you’re paying for those ads, SEO can take.

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Tyler Guthrie: it can take a while to build, especially because Google only scans your website, you know, maybe once per quarter. So you know, you could do something.

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Tyler Guthrie: and you don’t see any movement for a couple of months. You might think that it didn’t get it, but it does. It just takes time. And then also, if you have a brand new website. Age is a part of how Google ranks you as well. So it could take. You know, if you have a brand new website. It can take a it can take a year to to build up your SEO, which can be frustrating.

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Tyler Guthrie: But the positive side of SEO is, once you have it, it doesn’t go away, and that should be in an ideal world. You want about 65% of your leads to be coming from traffic that was searched on Google or Bing, or you know, whatever organic you know, that’s free. And you know you put in the work upfront, and then you reap the benefits of that for years. You want to make sure that you’re tracking all of this.

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Tyler Guthrie: You know, Google analytics is great. And then you want to make sure that your website is is not holding you back, and that forms are easy to fill. The buttons are easy to find and your site content is is relevant to

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Tyler Guthrie: to what’s being searched.

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Tyler Guthrie: so yeah, I think if you can get all of those things together, you’re gonna be, you know, in a, in a really good, in a really good spot.

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Tyler Guthrie: So a couple of things that you guys can do just to

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Tyler Guthrie: you know, review and and some low hanging fruit is just look at those ad groups.

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Tyler Guthrie: If you need to restructure them.

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Tyler Guthrie: You know that that can be a bit of a pain, but you can get quick results from it, you know negative keywords, or you know I won’t get too much into that. But if you, I would suggest just removing broad keywords altogether, unless you’re spending

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Tyler Guthrie: 10,000 bucks a month, which I don’t assume, a lot of people are. In that case it would make sense to use broad to to cover more ground. But and then you would be using negative keywords to.

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Tyler Guthrie: you know. Make sure that once you see a bad keyword pop up from a broad search that you can block it. But

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Tyler Guthrie: most of the time we’re just gonna have a phrase match and exact match.

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Tyler Guthrie: update your tags. Make sure that they’re looking good a lot of time that they’re they’re just templatized.

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Tyler Guthrie: So Google yourself, try to find it and and see what that looks like.

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Tyler Guthrie: And then, just, you know, load up your site on on your phone, see if it see if it works, if it’s quick

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Tyler Guthrie: and see if you can find your your calls to action, and if you can’t, then it’s you probably want to talk to whoever created your website and see if they can if they can help out with that.

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Tyler Guthrie: Google, Ga, 4 is Google analytics. Sem rush is the SEO tool to look at competitors. And then Google ad planner.

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Tyler Guthrie: That’s, you know, essentially like looking at your, you know keywords and and that kind of thing.

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Tyler Guthrie: okay, we did. We did blast through this pretty quickly.

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Tyler Guthrie: So I’ll jump.

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Tyler Guthrie: To questions. I fortunately it doesn’t look like I have any.

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Tyler Guthrie: not sure if all you guys can see the the questions here.

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Tyler Guthrie: I’m not sure if the Q. And a button popped up. But if you do have questions, feel free to pop it in the chat

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Tyler Guthrie: I’m happy to answer. Live?

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Tyler Guthrie: Oh, we do have Q. And a okay, cool.

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Tyler Guthrie: So random. But Google reviews help bump your ad, yes, Google reviews definitely can can help. And actually, in local

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Tyler Guthrie: local Pacs and CTO. So if you are SEO,

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Tyler Guthrie: if you know you have better reviews, you have a better chance of of popping up on the map as well, though usually that looks at location and and actual reviews and also relevancy.

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Tyler Guthrie: Okay? Well, looks like I did a pretty good job of of covering everything. I don’t see any questions. My email is there? Tyler at balanced assetsolutions.com. Our website is balanced assetsolutions.com. You can fill out a form there. If you want to get a hold of us, or or talk about marketing but I will send out a recording of this and

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Tyler Guthrie: yeah. Feel free to reach out if there’s any other questions. But I’ll let

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Tyler Guthrie: give you all 10 min back, and I hope that you all have a great week and a good 4th of July.

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Tyler Guthrie: Thanks.